We have a thriving local music scene that boasts of immense talent and artistry. These artists and acts show dedication to their craft by taking steps to further cement their style and better communicate their message beyond the songs—these five music videos are proof of that. Although mostly under hiphop and RnB genres, these five videos should give you a glimpse of how dynamic local music is becoming.
Piyesa ng Makina by Apoc
In the song ‘Piyesa ng Makina’ Apoc tackles the mechanisms of corporate slavery—from the exceeding expectations set at a young age, to being pawns in corporate giants’ games, to unequal wealth distribution. Visuals of actual footages of the day-to-day struggles of Filipinos mixed by subtle storytelling encapsulate’s Apoc’s point that we are all but machinery pieces.
Used to Be Friends by EYEDRESS
Everyone has had their fair share of falling out with friends, and in ‘Used to Be Friends’ EYEDRESS talks about his. His video takes a simplistic route in doing so. We see the contrast through EYEDRESS beaming with an urban vibe juxtaposed against a rural countryside.
Deep + Involved by Jess Connelly
Jess Connelly is no stranger when it comes to exploring and expanding her creative horizons. Her latest music video Deep + Involved showcases her being a visionary as well as Director Adrian Calumpang’s eye for aesthetic as they both successfully translate the song into stunning, high-quality visuals.
R U Aaliyah? by Bawal Clan feat. Just Hush
R U Aaliyah? is a song that one can’t help but vibe to. This laidback love song is made even better with how simple, light yet artistic its music video is. The beat and drops is matched by Butta B’s dancing.
FNTNL by Bawal Clan
Another one from Bawal Clan but this time exploring an entirely different feel, FNTNL features a darker vibe with its heavy beats and bars. Its video is shot in black and white—with visuals complementing the dark vibe of the song.
