Sunnies Makes Their Makeup Debut With Sunnies Face

When it comes to conceptualizing and successfully bringing to life business concepts, you can be sure to put Sunnies in the veterans list. The Sunnies brand has created an empire that spans Sunnies Studios, Sunnies Specs, and Sunnies Café. And once again they have set their sights on another venture that’s close to their hearts—Sunnies Face.

Last August 8, brand heads Martine Cajucom, Georgina Wilson, Bea Soriano-Dee, Jess Wilson, and Eric Dee, finally set things in motion for Sunnies Face’ much-awaited debut in the makeup industry: their drop-dead gorgeous Fluffmatte Lipsticks.

The product line boasts of nine universally-flattering shades that were meticulously formulated to suit almost every skin tone. In fact, the team put so much thought and effort into creating Fluffmatte that it took them two years, 22 formula samples, and 350 hues to come up with the nine shades that will probably be the talk of the Makeup Town.

Embracing their tagline, “the beauty that gets you” Sunnies Face give you Nudist, warm almond nude; Baked, terracotta peach; Vacay, peachy papaya; Milkshake, warm pink nude; Girl Crush, terracotta rose; 143, berry rose; Mood (taupe mauve); Hot Sauce (tomato red) and; Major (cool-toned red).

But these beautiful shades aren’t the only reason why Fluffmatte is so appealing. People are also raving about its formulation. The lipsticks come out matte, but they’re definitely non-drying. As a girl who struggles with dry lips, I can attest to this—and that’s saying a lot. In addition to that, they are paraben-free and cruelty-free.

Sunnies has always had an established sense of its brand, and they make sure that all aspects of their business and every move they make are in line with it. Sunnies Face is no exception. Their mood and tone, launch, aesthetic, and store design already scream Sunnies Face. Just barely a week after its opening, they’ve already owned and strongly communicated their brand identity, and this more than anything is what will resonate among their consumers best.

Sunnies Face is located at GF Glorietta 1, Makati City and 2F UP Town Center, Quezon City. You may also visit their Instagram and official site for more info.