AMBUSH — The Creative Powerhouse is now available in Manila

With multiple high-profile collaborations under their belt and a couple of well-received presentations at Fashion Week, AMBUSH has come a long way from the mere passion project it was just a couple of years ago. The brainchild of one of culture’s driving forces, Yoon, along with her husband Verbal, started AMBUSH by producing experimental jewelry for themselves and a select group of friends.

The punk-inspired jewelry with a pop culture twist put AMBUSH on the map, and soon enough, in everyone’s wardrobe. It was only a matter of time until Yoon’s safety pin link chokers and the now-iconic Lichtenstein POW chains became a staple in every rapper’s on-stage outfit. The timing could not have been more perfect as this all happened around the same time hip hop started to embrace high fashion again. As AMBUSH continued to build momentum, their circle of select friends expanded to include a roster of celebrities such as Kanye West, Pharrell, and Naomi Campbell, who all had a part in building the brand into what it is today.

Yoon has since made waves across the fashion industry. AMBUSH, which also acts as a design studio, has collaborated with industry giants; Nike, Rimowa, and Converse, and underground cult labels, Sacai and UNDERCOVER. Years of serial collaboration paved the way for the brand to eventually work with high fashion houses such as Dior and Louis Vuitton.

It was only in 2015, that AMBUSH started to create apparel. Unsatisfied with the clothes styled with her jewelry, Yoon saw the need to create a canvas for the accessories that would fit her vision. Characterized by large silhouettes crafted with a minimalist approach to design, the label produces versatile, comfortable, and largely unisex pieces. Recent collections have featured solid colors and textures executed in utilitarian and military styles, creating a distinct aesthetic that explores the intersection between Tokyo and the western world.

An LVMH nominee with no formal fashion education, and most recently the newly appointed head of jewelry at Dior Homme, the multi-hyphenate creative has redefined what it means to be a designer. Yoon’s unique perspective and hands-on approach to her craft is what sets her apart from her peers and it’s evident in the clothes. Already a favorite within fashion’s inner circle, the brand has shown promise even its infancy. A creative powerhouse ready to leave a lasting mark in the fashion world, Yoon is at the top of her game and she’s brought her passion project with her.

AMBUSH is now available at Akimbo, GF Uptown Mall, Bonifacio Global City.

Editorial Team

Photographer — Kevin Arcangel
Stylist — Sophia Concordia
Assistant Stylists — Julia Lim and Aliyah Semillano
Model — Kathlyn Gabrielle Asuncion
Producer – Tricia Quintero