The Samsung Hall at SM Aura became a watering hole of different identities during the 6th volume of Pursuit Fair last October 19, 2019 which saw a large assembly of different brands and what they have to offer. As evidenced by each brand’s offerings; from signages of cheap motels ornately displayed on kitschy sweaters to a bunch of old jeans which met their collective renaissance in the form of a jumpsuit, no two stalls at the Pursuit Fair Vol. 6 could be mistaken for one another.
The same could be said for its visitors.
As a space with a plethora of offerings, the Pursuit Fair attracted all kinds of people, each with their own reason for coming. So we talked to a few unique individuals at the fair, and asked them all one question: Why are you here?
To be ahead of the curve
Gian Gonzales, a stylist, came with a mission. “I’m here because I want to be two steps ahead”, she told us through her sleek sunglasses, chin high in her all black outfit along with a neat updo. “To survive as a stylist, you have to stay relevant, stay unique. So you have to keep an eye out for distinct brands and their fresh takes on their designs. Getting to see all these brands gives me an edge in my work.” And true enough, one look at each of the different sets of wears at the Pursuit Fair showcase a variety of identities a stylist could use to capture the spirit of every project she might undertake.
The creative entrepreneurs on the other end of this seems to be aware of people like Gian being on the lookout coming to scan them. Among them are Diego and Ringo, both donning their own brands, Tenement and Hundo respectively.
Photos — Marvin Conanan
To see and to be seen
According to Diego Rivera, “I’m here to show everyone what we can do, and to grow with other local bands together as a community.” This is echoed by Ringo Chan, stating that he “wanted more exposure for his brand,” Hundo has already set up shop in Cubao Expo, but the fair also gives him an opportunity to “see what other brands are doing”. So not only are they there to make themselves seen, but they’re also there to watch and see what their peers and, as these brands are all businesses at the of the day, competitors are up to.
To further a message
Ian Abella, an art director, has a more idealistic sentiment. She says “I’m here because I’m looking for local brands with a message I can support.” For her it seems, a brand’s products are not all that matters. They must have something to say, and that message must be worth supporting.
As it seems, long gone are the days that people paraded how much they ‘loved local’ for the honorable badge it gives, or as a social responsibility. Now, being in the know on the local brand scene is staying ahead of the pack. It’s creating things worthy of attention. It’s also sharing what message you have to say. A platform and place where different people converge to express and pursue their own stories.
