PURVEYR—Radio: Prologue 007 with Jason Magbanua — Delving into the mindset of an industry pioneer

In this episode of Prologue, we sat down with Jason Magbanua, one of the most recognizable names in the wedding videography industry. At a time when wedding videos were done by anyone who can shoot and hold up lights, Jason shared how he turned the industry from a mere profit margin filler to a lucrative and competitive playground for creatives. And while his name has also been associated to other reasons, Jason Magbanua also shared how to muster the grit to press on from challenges.

Unlike other artists, Jason Magbanua’s creative calling wasn’t as innate. He grew up sculpting elephants from mud but it wasn’t until he got into Ateneo where he had to make his first “conscious and mature” decision of changing the trajectory of his education to meet his passion. The journey wasn’t as linear as he had hoped. He shared how he spent his college days editing students’ projects in Ateneo, his brushes with activism in Mendiola, and how he ended up teaching English in Lucena City. These things might be unrelated, but Jason also explained how all of these things helped him build his character and his mindset as a creator.

While he confessed that he is not a “business person” Jason knew the stakes of the venturing into the business arena. He shared how he consumed self-help books, how the feeling of rejection helped his mindset, how he had to turn off his Nokia 3210 just to escape from anxiety, and how he had to learn the reality of juggling family life and growing a business.

For most, faking ‘til you make it seems like a scam but for Jason, it’s an anthem that he had to master as he voyaged into the uncharted industry of wedding videography. Now with 19 years of experience under his belt, we dove into an insightful conversation filled with honest advice both for start up entrepreneurs and couples, and the contemplations of a man whose name became synonymous to the same industry that he pioneered.