Cecile Zamora, perhaps more commonly known as Chuvaness, joins us in this episode of Prologue to share with us her perspectives as she journeys through her self-confessed phase of evolution. As a multi-faceted woman, she gives us a glimpse of her life as a mom, businesswoman, blogger, columnist, fashion enthusiast, and DJ. And while these different lives converge on herself, she admits that she’s trying to reclaim back her identity by moving on from things that were not resonating with her soul any longer.

Being one of the first stores to propagate streetwear through her store Grocery, Cecile shared her first business venture of selling dead stocks from various brands and clothing brands from New York. After moving out of the fashion scene, she became one of the first bloggers in an age of dial-up internet. From a mere audience of around sixty people, Cecile shared how her blog was not as irrelevant as she first thought it was. From being a space for her thoughts, it also became a venture that she had to move away from eventually. As she moved from one point of her journey to another, she told the story of how she brought a novel restaurant from Singapore to the Philippines, and how she craftily propelled it into one of the most recognizable stores in the country.

For Cecile, it is all about staying true to one’s self even if life will bring you to different places and phases. Now a DJ on top of everything that she has been doing thus far, Cecile was generous in sharing the lessons that she left and kept, and how her experiences became reference points to what she is building herself to be. 

Listen up, and you might just find out the story of how the name “Chuvaness” came to be. 


Prologue is a PURVEYR—Radio show and a partnership with Kindred Productions who manages the sound and recording. In addition, we would like to thank Yardstick for being our official venue for the interviews. You can subscribe and follow the show on Spotify or other podcast-listening platforms to keep yourself updated for new episodes.