“All Minds are Creative” — this is the ethos of PURVEYR’s 8th anniversary, a way to celebrate the creative triumph of passion projects that were created, planned, or just an inkling of an idea waiting to be transformed into a reality. It is also a celebration of Saturdays and Sundays, when we are off from our 9-to-5’s, meeting with like-minded people that, even practicing different disciplines, have found a way to unite under a creative ideal.
And what better way to celebrate these triumphs than raising our glass to invoke our sense of purpose, filled to the brim with 35cl Cocktail Co.‘s latest collaboration mix — CE010: Cascara, a cocktail that will accompany our endless pursuit for our passion.
The cocktail is dedicated to PURVEYR’s 8th anniversary, and was exclusively formulated to echo its campaign. And just like the idea that it is celebrating, 35cl Cocktail Co. started out as a passion project between Niko Tiutan and Alex Atienza.
“35cl was a concept that Alex and I came up with early in 2019. I recently left Toyo Eatery at that time to hopefully go abroad to learn more about coffee, as that was my main interest. Alex, on the other hand, was finalizing her plans for New York to take her masters. We both wanted to explore our own interests before she left, which led to the idea of launching our own bottled cocktail line.”
Images — Simon Te, Alex Atienza, and Marvin Conanan
Just in time for the anniversary, PURVEYR’s Marvin Conanan approached the duo to set up the collaboration. They wanted to create a cocktail drink that embodies the sensation of how coffee and tea are enjoyed during brainstorming or meeting sessions. Their first step was converting an image into a cocktail, representing its elements through flavor, scent, and experience.
“Both the image and drink started with the idea of coffee and its role within creative pursuits. Cascara, being our interpretation of specialty coffee’s passion project, became the main flavor profile and base for the drink.”
To translate an idea into flavor, 35cl Cocktail Co. breathes new life into cascara, an often discarded coffee byproduct. Cascara, or the coffee cherry husk, provides a distinct tart flavor base to the cocktail, accented with hints of tea and other superfood tones like blueberry and hazelnut. While the drink is perfect on its own (on the rocks) or with soda water, 35cl Cocktail Co. further enhances the experience by accompanying the cocktail with an oil washed lavender tincture, Scent 001. Put in a couple of spritz into your glass and your senses will be greeted with the floral aromas of jasmine and lavender — fragrances that are known to stimulate brain activity.
“We wanted people to experience the cocktail in multiple ways. When taken on the rocks, CE010 would taste both nutty and tart. When sprayed, it adds another floral dimension and creates sweeter notes.”
Through these flavors, 35cl captures the scene of a weekend afternoon, where you are huddled with your friends as you decide on taking the risk of breaking out — a scene that plays closely with PURVEYR’s campaign of providing a place for artists and creators to exhibit their opuses.
35cl Cocktail Co. believes that “All Minds are Creative,” an idea exemplified on how they married together design and flavor. And just like all creative pursuits, it is best enjoyed with like-minded companions with a drink that allows us to keep in touch with our imagination, productivity, and passion.
The 35cl Cocktail Co. — PURVEYR collaborative flavor, CE010: Cascara is available starting today, September 27, in line with our 8th Anniversary. It may be purchased on 35cl Cocktail Co.’s site: www.35clcocktail.com.
