In 2012, brothers Emil and Vince Javier took a leap of faith and started the brand Don’t Blame The Kids. Prior to delving into the world of clothing, Emil previously managed a business unrelated to the industry he navigates today while Vince was debating on going abroad to further his career in culinary arts. Not letting their lack of formal training nor sufficient funding get in the way, the two bravely shifted gears and professions to pursue their childhood dreams of owning a clothing brand.
A decade later, DBTK still continues to awe its fan base and onlookers. And they’re not slowing down anytime soon. DBTK steadily gained popularity by making colorful designs and punchy graphics but has built a devoted audience by empowering its customers with their get-it-done messaging. The brand’s youthful attitude and perspective keep DBTK ahead of the curve in the local streetwear scene. True to its streetwear DNA, DBTK has collaborated with notable artists and brands over the years including visual artist Lynyrd Paras, Canada-based musical duo MANILA GREY, and even commercial names such as Sesame Street.
This year, new fully digital telecommunications brand GOMO teamed up with DBTK in a capsule collection inspired by their mutual desire to empower the youth and push people into doing more. The Charge Forward collection — which has sold out online within the day of its release — featured numerous graphic t-shirts that incorporate familiar themes with bold graphics and color palette. The collaboration makes perfect sense not only because of the demographics shared by the two parties, but also because of the unwavering desire to push the needle forward in their respective industries.
In an intimate conversation with the two, Emil and Vince recount their humble beginnings as a brand anchored in online platforms and the full-circle moment of teaming up with a company that emphasizes online connectivity.
